Samsung’s shoppable model homes re-consider personal commerce
Singapore – Consumer electronics giant Samsung provides married that have an effective dvertising department BBH Singapore getting a strategy enabling customers to buy its products close to social media. The newest social-basic looking format integrates Instagram attending that have frictionless within the-program money.
Several miniature model house copy the feel of a good shop-window, showcas ing this new brand’s products in smaller set in s pired by the indoor styling trends out-of Black Academia so you can Fluorescent Maximalist. Running all over Thailand, Indonesia ValkovenГ¤jГ¤ morsian virasto and you can Singapore, brand new promotion will do an immersive, cosy end up being, experiencing brand new immediacy out of social network to demonstrate exactly how Samsung facts can be position toward house patterns.
‘ Which creative tries to show scrollers into the customers, drawing some body to the lovely worlds of those design land, filled with hobby and you will interior decorating style, ‘ says Olivier Bockenmeyer , h ead from c orporate m arketing having The southern part of Asia and Oceania in the Samsung Electronics. Leggi tutto “Samsung’s personal-shoppable model home, meditation on metaverse, and you may China’s property crash”